SEGA is Giving Gamers the Chance to Try Before They Buy

July 29, 2015 – SEGA Europe Ltd., a leading video games publisher, today announced that it is partnering with GameSessions™, the service which allows users to download full games quickly and play for free before purchasing, by making key titles available for a free trial and for renting.

Critically acclaimed titles, representing a cross-section of SEGA’s diverse portfolio will be eligible, starting with Football Manager™ 2015, Company of Heroes™ 2: Ardennes Assault, Sonic Generations™ and Warhammer 40,000®: Space Marine®. Giving users the opportunity to try for free will allow new players and audiences the opportunity to play these titles first before committing to buy.

As part of the agreement, each title will also be available for rental. Users will be able to utilise an in-game option at any point during their free trial to rent the game, offering more time to try before deciding whether to purchase.

“Partnering with GameSessions gives us access to a delivery mechanism we’ve not previously had access to and allows players the unique opportunity to try SEGA products before purchasing,” said Peter Chan, Business Development Director – Technology and Services at SEGA Europe Ltd. “The partnership will allow SEGA to reach more players in emerging markets such as Brazil and Mexico, where there are a large number of committed PC gamers and this represents a fantastic opportunity to reach new players and audiences.”

“We are delighted to have SEGA on board with such high quality games,” said Ed French, CEO of GameSessions. “GameSessions’ unique technologies let you start playing sooner, benchmark your hardware against available releases, and then let you purchase instantly whilst keeping your saved progress right through to receiving the final Steam® copy. Our experience is that quality content like SEGA’s will encourage many trials and subsequently, monetize strongly.”

For more information about GameSessions, visit and for more information about SEGA, log on to


About SEGA® Europe Ltd

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Games Co., Ltd., a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s website is located at


About GameSessions™

GameSessions is a new service to allow people to try games for free before purchase which aims to make the process of game discovery quicker and more fun. Many leading publishers have already committed to use the service, and new games are being added every week.

GameSessions’ technology is protected by a number of patents and patent applications. This technology compresses games for faster delivery, provides checks on system performance and allows instant in-game purchase.

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